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The Alpecin Story

Take a peek behind the scenes at Alpecin and learn more about the success story made in Germany. For a year, OMR got exclusive insights into the company behind the shampoo. Discover how a chance discovery in the lab, the courage to make radical decisions, ambitious goals, and unconventional marketing paved the way for Alpecin to become the leading – and often copied – manufacturer of products against hair loss*.

About us

Learn more about the Alpecin brand

A historical photograph of the Dr. Wolff Chemical Factory from its founding year in 1905, symbolising the claim "German Engineering for your hair"

German engineering for your hair

Alpecin was developed by the Dr. Wolff Group – a fourth-generation, family-owned company from Germany with over a century of expertise in scalp and hair research.

In 2004, Dr. Wolff introduced the world’s first Caffeine shampoo, setting a new standard in men's hair care. Today, Alpecin is trusted by millions of men in more than 60 countries.

Alpecin Research against hair loss: One bottle of Caffeine DMG Shampoo is standing on a white, slightly wavy surface
DMG

New: From Alpecin Research

Clinical efficacy study with a novel DMG and caffeine-containing hair care product shows tremendous effectiveness against hereditary hair loss

Double-blind, randomised, and placebo-controlled study on 154 men with hereditary hair loss. Conducted at the Centre for Cosmetic Research, Catholic University of Sacred Heart in Rome, Italy.

* hereditary hair loss