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Our strongest doping for your hair

The new anti-hair loss* formula with caffeine + DMG

Discover now
The Alpecin Brand

What we stand for

Expert in hereditary hair loss and grey hair

Innovative active ingredients and clinically proven effectiveness

Specifically developed for men and their needs

Products

Meet our top performers against hair loss*

Caffeine DMG Shampoo

Caffeine DMG Shampoo
21,99 €200 ml (109,95 € / 1 l)

Caffeine DMG Serum

Caffeine DMG Serum
32,99 €200 ml (164,95 € / 1 l)

Caffeine DMG Shampoo + Serum

Caffeine DMG Shampoo + Serum
10 %76,97 €68,99 €600 ml (114,98 € / 1 l)
Learn more about Caffeine + DMG
A black shampoo bottle with the label "Alpecin Grey Attack MAX" stands on a smooth, white surface.

Grey Attack MAX

Our strongest formula against grey hair

  • Maximum colour performance
  • Gradually darker hair after 2 weeks of daily use
  • Natural-looking color result, not like dyed
Discover Grey Attack MAX
From Alpecin Research

Innovative active ingredients

Our unique active ingredients and formulations are developed on-site in Bielefeld, Germany, and their effectiveness is proven in internationally conducted studies.

Caffeine stimulates the hair root

Caffeine has been known for over 20 years for its growth-stimulating effect on hair roots. It inhibits the breakdown of the intracellular messenger cAMP. This provides cells with more energy and stimulates cell growth.

Caffeine is thus the most researched plant-based active ingredient against hereditary hair loss.

DMG promotes micro-circulation of the scalp

Micro-circulation is the foundation for healthy hair growth.

In areas affected by hair loss*, this is reduced to less than 40%.

5,6-DHI repigments the hair

5,6-Dihydroxyindole, or 5,6-DHI for short, is a precursor of the natural hair pigment melanin. When applied, 5,6-DHI attaches directly to the hair, penetrates the hair shaft, and forms colour molecule chains with oxygen within the hair. The hair becomes darker.

Our research focuses on solutions for the most relevant hair problems. Therefore, we constantly search for new, potent active ingredients and develop formulations exclusively engineered for men.ESzW

Dr. Erik Schulze zur Wiesche

Head of Research & Development

Alpecin Research against hair loss: One bottle of Caffeine DMG Shampoo is standing on a white, slightly wavy surface
DMG

New: From Alpecin Research

Clinical efficacy study with a novel DMG and caffeine-containing hair care product shows tremendous effectiveness against hereditary hair loss

Double-blind, randomised, and placebo-controlled study on 154 men with hereditary hair loss. Conducted at the Centre for Cosmetic Research, Catholic University of Sacred Heart in Rome, Italy.

Read the shampoo study
Read the serum study
About us

Learn more about the Alpecin brand

A historical photograph of the Dr. Wolff Chemical Factory from its founding year in 1905, symbolising the claim "German Engineering for your hair"

German engineering for your hair

Alpecin was developed by the Dr. Wolff Group – a fourth-generation, family-owned company from Germany with over a century of expertise in scalp and hair research.

In 2004, Dr. Wolff introduced the world’s first Caffeine shampoo, setting a new standard in men's hair care. Today, Alpecin is trusted by millions of men in more than 60 countries.

Learn more about Alpecin

The OMR Original takes a behind-the-scenes look at Alpecin and reveals how a chance discovery in the lab, bold decisions, ambitious goals, and unconventional marketing have paved the way for Alpecin to become the leading – and often copied – manufacturer of hair loss* products.

View the full story

* hereditary hair loss

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Alpecin Cycling: The Cycling Magazine

Alpecin Cycling offers amateur cyclists tips on training, tactics, nutrition, equipment, and health related to road cycling and gravel riding.

Go to Alpecin Cycling