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    A bottle of Alpecin Caffeine DMG Shampoo and a bottle of Alpecin Caffeine DMG Serum are standing upright on a smooth surface.A bottle of Alpecin Caffeine DMG Shampoo and a bottle of Alpecin Caffeine DMG Serum are standing upright on a smooth surface.

    Our strongest doping for your hair

    The new anti-hair loss* formula with caffeine + DMG

    Discover now

    The Alpecin BrandThe Alpecin Brand: What we stand for

    • Expert in hereditary hair loss and grey hair

    • Innovative active ingredients and clinically proven effectiveness

    • Specifically developed for men and their needs

    ProductsProducts: Meet our top performers against hair loss*

    Shampoo and Colour Booster against grey hair

    From Alpecin ResearchFrom Alpecin Research: Innovative active ingredients

    Our unique active ingredients and formulations are developed on-site in Bielefeld, Germany, and their effectiveness is proven in internationally conducted studies.

    Microscopic image of a hair root in brown and blue, intended to symbolise the effect of the Alpecin Caffeine Complex

    Caffeine stimulates the hair root

    Caffeine has been known for over 20 years for its growth-stimulating effect on hair roots. It inhibits the breakdown of the intracellular messenger cAMP. This provides cells with more energy and stimulates cell growth.

    Caffeine is thus the most researched plant-based active ingredient against hereditary hair loss.

    Mikroskopische Aufnahme der kleinsten Blutgefäße, die eine Haarwurzel umgeben als Sinnbild für die Wirkung von DMG auf die Mikro-Durchblutung der Kopfhaut und den Effekt gegen erblich bedingten Haarausfall bei Männern

    DMG promotes micro-circulation of the scalp

    Micro-circulation is the foundation for healthy hair growth.

    In areas affected by hair loss*, this is reduced to less than 40%.

    A black structural model on a white background represents the active ingredient 5,6-DHI in the Alpecin Repigmentation Shampoos

    5,6-DHI repigments the hair

    Our research focuses on solutions for the most relevant hair problems. Therefore, we constantly search for new, potent active ingredients and develop formulations exclusively engineered for men.
    ESzW

    Dr. Erik Schulze zur Wiesche

    Head of Research & Development

    DMGDMG: New: From Alpecin Research

    Clinical efficacy study with a novel DMG and caffeine-containing hair care product shows tremendous effectiveness against hereditary hair loss

    Double-blind, randomised, and placebo-controlled study on 154 men with hereditary hair loss. Conducted at the Centre for Cosmetic Research, Catholic University of Sacred Heart in Rome, Italy.

    Read the shampoo study
    Read the serum study

    About usAbout us: Learn more about the Alpecin brand

    German engineering for your hair

    Alpecin was developed by the Dr. Wolff Group – a fourth-generation, family-owned company from Germany with over a century of expertise in scalp and hair research.

    In 2004, Dr. Wolff introduced the world’s first Caffeine shampoo, setting a new standard in men's hair care. Today, Alpecin is trusted by millions of men in more than 60 countries.

    * hereditary hair loss

    Cyclist with a helmet and Alpecin Cycling jersey riding a road bike through vineyardsCyclist with a helmet and Alpecin Cycling jersey riding a road bike through vineyards

    Alpecin Cycling: The Cycling Magazine

    Alpecin Cycling offers amateur cyclists tips on training, tactics, nutrition, equipment, and health related to road cycling and gravel riding.

    Go to Alpecin Cycling
    • Free shipping on orders over 45 €

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            5,6-Dihydroxyindole, or 5,6-DHI for short, is a precursor of the natural hair pigment melanin. When applied, 5,6-DHI attaches directly to the hair, penetrates the hair shaft, and forms colour molecule chains with oxygen within the hair. The hair becomes darker.

            Your chance for more: Get expert hair care advice and be among the first to learn about new Alpecin products.

            You can unsubscribe from the newsletter at any time. By signing up, you agree to the terms of service and the privacy policy.

            The OMR Original takes a behind-the-scenes look at Alpecin and reveals how a chance discovery in the lab, bold decisions, ambitious goals, and unconventional marketing have paved the way for Alpecin to become the leading – and often copied – manufacturer of hair loss* products.

            Learn more about Alpecin
            View the full story
            200 ml bottle of Alpecin Grey Attack MAX Caffeine & Colour Shampoo; next to the cap is a yellow notice with the words "Optimised Formulation"

            Grey Attack MAX

            Single Pack

            4 / 5 (49)
            €26.99200 ml (€134.95 / 1 l) • including VAT, plus shipping
            Packaging for Alpecin Gray Attack for beard & temples, "Color Booster". Text: "Gradually reduces gray hair". Front with before-and-after photos.

            Grey Attack Beard & Temples Colour Booster

            Single Pack

            €20.9950 ml (€419.80 / 1 l) • including VAT, plus shipping
            200 ml bottle of Alpecin Caffeine DMG Shampoo

            Caffeine DMG Shampoo

            Single Pack

            4 / 5 (100)
            €21.99200 ml (€109.95 / 1 l) • including VAT, plus shipping
            200 ml bottle of Alpecin Caffeine DMG Serum​

            Caffeine DMG Serum

            Single Pack

            4 / 5 (32)
            €32.99200 ml (€164.95 / 1 l) • including VAT, plus shipping
            Two 200 ml bottles of Alpecin Caffeine DMG Shampoo and one 200 ml bottle of Alpecin Caffeine DMG Serum are standing side by side

            Caffeine DMG Shampoo + Serum

            Multi-Pack

            4.5 / 5 (28)
            10 % DiscountOld price: €76.97New price: €68.99600 ml (€114.98 / 1 l) • including VAT, plus shipping
            Learn more about Caffeine + DMG