What we stand for
Expert in hereditary hair loss and grey hair
Innovative active ingredients and clinically proven effectiveness
Specifically developed for men and their needs
Meet our top performers against hair loss*
Grey Attack MAX
Our strongest formula against grey hair
- Maximum colour performance
- Gradually darker hair after 2 weeks of daily use
- Natural-looking color result, not like dyed
Our research focuses on solutions for the most relevant hair problems. Therefore, we constantly search for new, potent active ingredients and develop formulations exclusively engineered for men.ESzW
Dr. Erik Schulze zur Wiesche
Head of Research & Development
New: From Alpecin Research
Clinical efficacy study with a novel DMG and caffeine-containing hair care product shows tremendous effectiveness against hereditary hair loss
Double-blind, randomised, and placebo-controlled study on 154 men with hereditary hair loss. Conducted at the Centre for Cosmetic Research, Catholic University of Sacred Heart in Rome, Italy.
Learn more about the Alpecin brand
German engineering for your hair
Alpecin was developed by the Dr. Wolff Group – a fourth-generation, family-owned company from Germany with over a century of expertise in scalp and hair research.
In 2004, Dr. Wolff introduced the world’s first Caffeine shampoo, setting a new standard in men's hair care. Today, Alpecin is trusted by millions of men in more than 60 countries.
The OMR Original takes a behind-the-scenes look at Alpecin and reveals how a chance discovery in the lab, bold decisions, ambitious goals, and unconventional marketing have paved the way for Alpecin to become the leading – and often copied – manufacturer of hair loss* products.
* hereditary hair loss
Alpecin Cycling: The Cycling Magazine
Alpecin Cycling offers amateur cyclists tips on training, tactics, nutrition, equipment, and health related to road cycling and gravel riding.
Go to Alpecin Cycling