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    200 ml bottle of Alpecin Caffeine DMG Serum​
    Split image: On the left side, there's a red hair root with the note "DMG promotes micro-circulation"; on the right side, a blue hair root is shown with the note "Caffeine stimulates the hair root"
    200 ml bottle of Alpecin Caffeine DMG Serum; next to it are a calendar icon with the heading "Use daily" and an icon of a crossed-out shower with the heading "Do not rinse out"
    Back of a 200 ml bottle of Alpecin Caffeine DMG Serum
    Two 200 ml bottles of Alpecin Caffeine DMG Serum are standing side by side
    Two 200 ml bottles of Alpecin Caffeine DMG Shampoo and one 200 ml bottle of Alpecin Caffeine DMG Serum are standing side by side

    NEWNEW:

    Alpecin

    Caffeine DMG Serum

    4 / 5 (32)

    Highly effective serum with caffeine + DMG (dimethylglycine)

    • Effectively reduces hereditary hair loss
    • Can increase hair growth**
    • Important: Massage into the scalp and do not rinse
    • Only available here in the Alpecin Shop
    11 % DiscountOld price: €65.98New price: €58.99400 ml (€147.47 / 1 l) • including VAT, plus shipping

    Delivery options

    available

    Average delivery time: 4-6 days. The exact delivery time will be calculated at checkout.

    Free shipping on orders over 45 €

    Aqua, Alcohol Denat., Citric Acid, Sodium Dimethylglycinate, PEG-40 Hydrogenated Castor Oil, Panthenol, Menthol, Caffeine, Zinc PCA, Niacinamide, Parfum.

    Avoid contact with eyes.

    Download: multi-language warning notice (pdf)

    • Free shipping on orders over 45 €

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            int - English
            Microscopic image of the smallest blood vessels surrounding the left part of a hair root, symbolising the effect of DMG on the micro-circulation of the scalp and its impact against hereditary hair loss in men.

            Mode of actionMode of action: DMG promotes the micro-blood-circulation of the scalp

            Hair loss* is effectively reduced.

            Microscopic image of the smallest blood vessels surrounding the right part of a hair root, symbolising the effect of DMG on the micro-circulation of the scalp and its impact against hereditary hair loss in men.

            Micro-blood-circulation: The foundation for healthy hair growth

            In areas affected by hair loss, this is reduced to below 40 %.

            This is where DMG comes in:
            Its mode of action, comparable to Minoxidil, ensures improved micro-blood-circulation and the hair roots are once again supplied with nutrients.

            Microscopic image of a hair root in brown and blue, intended to symbolise the effect of the Alpecin Caffeine Complex

            Additionally, caffeine stimulates the hair root

            Part two of a tripartite depiction showing a microscopic view of a hair root.

            Caffeine + DMG: Even more effective when combined

            The new Caffeine DMG Serum is Alpecin's strongest product against hair loss.
            ESzW

            Dr. Erik Schulze zur Wiesche

            Head of Research & Development

            ApplicationApplication: This is the only way to achieve the best result

            • Apply daily

            • Massage in and do not rinse out

            • Use consistently

            Also available as a shampoo

            Caffeine DMG Shampoo

            Effective anti-hair loss* shampoo with caffeine + DMG (dimethylglycine)

            • Effectively reduces hereditary hair loss
            • May boost hair growth**
            • Important: Leave on for 2 minutes
            Discover the shampoo

            Or as a bundle

            Our bundle consists of 2x shampoo and 1x serum and is the perfect combination to ensure your daily dose of Caffeine DMG.

            No time to wash your hair? Use our serum on no-wash days.

            Discover the bundle
            A bird's-eye view image of a male head with a grid displayed on it, illustrating that a large portion of the hairs of the study participants were examined.

            Measurement methodMeasurement method: First-time evaluation of more than 10.000 individual hairs

            Focus on a screen displaying a close-up of scalp hair, illustrating that Dr. Wolff, in collaboration with the Fraunhofer Institute, has developed a new method to analyse hereditary hair loss in men.

            In collaboration with the Fraunhofer Institute, Dr. Wolff Research has now taken a systemic approach to hair loss* and conducted a comprehensive analysis of the human scalp.

            Whereas previous studies examined areas with only around 300 hairs, our new method, which evaluates more than 10.000 hairs per head, provides precise results:

            The combination of caffeine and DMG can effectively reduce hair loss*. And in some cases, new hair growth** was even observed.

            Clinical studyClinical study: Hair loss* was reduced in 94% of participants

            The graph shows the results of the hair pull test over time, comparing "Caffeine + DMG" with "Placebo." The test group decreases, while the control group increases. The X-axis marks the days, and the Y-axis shows the mean values with confidence intervals.

            Double-blind, randomised, and placebo-controlled study:

            The clinical study was conducted on 154 men with hereditary hair loss. These men used either the new Caffeine DMG Serum (verum) or a placebo serum over a period of 6 months.

            Hair growth** can be increased

            Three close-up shots of skin show hair growth at intervals: "Day 0," "Day 84," and "Day 168." Each image displays different hair density on a similar skin surface.
            Phototrichogram: Clinical tests conducted at Eurofins Cosmetics & Personal Care Italy.

            The analysis of the study subgroup showed a significant increase in hair growth**:

            Read the full study

            VideoVideo: The Alpecin Story

            FAQFAQ: Answers to your questions

            Already after 3 months of regular use, clinical studies have shown a significant reduction in hereditary hair loss.

            As a scientifically oriented company, Dr. Wolff places the highest value on sound research and evidence-based statements. We are currently a pioneer in the field of topical application of N,N-dimethylglycine (DMG). To generate valid and objective data, we rely on a high-quality study design. Our investigations – for example into the Alpecin Caffeine-DMG products – were therefore conducted in a placebo-controlled, randomised, and double-blind manner. A brief explanation of these terms:

            • Placebo-controlled: One group receives the active ingredient formulation, another receives a placebo. This allows the actual effectiveness to be assessed objectively.
            • Randomised: Allocation to the groups is made at random in order to avoid systematic bias.
            • Double-blind: Neither the study participants nor the technical staff know who is receiving which treatment, ensuring unbiased results.

            For a successful treatment of hereditary hair loss, it's essential to apply Caffeine DMG to the scalp daily. Important: Do not rinse out the serum.

            Unlike medicinal products, no undesirable side effects are to be expected with regular use. None were found in studies or reported by consumers so far.

            No, what's important is the daily dose of Caffeine DMG. The serum is perfect for days when you don't wash your hair or if you're using a shampoo without the DMG ingredient.

            To the general FAQs

            You might also like:

            * hereditary hair loss
            ** in vivo study, subgroup analysis, placebo-controlled, n=30 participants with hereditary hair loss

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          • int - English

            Caffeine has been known for over 20 years for its growth-stimulating effect on hair roots. It inhibits the breakdown of the intracellular messenger cAMP. This provides cells with more energy and stimulates cell growth.

            Caffeine is thus the most researched plant-based active ingredient against hereditary hair loss.

            Individually, caffeine and DMG are already highly potent active ingredients. In Alpecin's unique, patented active complex, they are now even more powerful.

            The result: Hereditary hair loss is now effectively reduced and hair growth** can be increased.

            The OMR Original takes a behind-the-scenes look at Alpecin and reveals how a chance discovery in the lab, bold decisions, ambitious goals, and unconventional marketing have paved the way for Alpecin to become the leading – and often copied – manufacturer of hair loss* products.

            View the full story
            200 ml bottle of Alpecin Caffeine DMG Shampoo

            Caffeine DMG Shampoo

            Single Pack

            4 / 5 (100)
            €21.99200 ml (€109.95 / 1 l) • including VAT, plus shipping
            Two 200 ml bottles of Alpecin Caffeine DMG Shampoo and one 200 ml bottle of Alpecin Caffeine DMG Serum are standing side by side

            Caffeine DMG Shampoo + Serum

            Multi-Pack

            4.5 / 5 (28)
            10 % DiscountOld price: €76.97New price: €68.99600 ml (€114.98 / 1 l) • including VAT, plus shipping
            200 ml bottle of Alpecin Grey Attack MAX Caffeine & Colour Shampoo; next to the cap is a yellow notice with the words "Optimised Formulation"

            Grey Attack MAX

            Single Pack

            4 / 5 (49)
            €26.99200 ml (€134.95 / 1 l) • including VAT, plus shipping