German engineering
Alpecin stands for measurable performance. Our unique caffeine-based formulas are developed to reach the hair follicle within 2 minutes during washing. Once absorbed, the Caffeine remains detectable for up to 24 hours, where it supports hair root activity and helps counteract hereditary hair loss.
Targeted stimulation where it matters most - so effective, it almost feels like it shouldn’t be allowed. That’s what we mean by doping for your hair.
Alpecin was developed by the Dr. Wolff Group – a fourth-generation, family-owned company from Bielefeld, Germany with over a century of expertise in scalp and hair research.
In 2004, Dr. Wolff introduced the world’s first Caffeine shampoo, setting a new standard in men's hair care. Today, Alpecin is trusted by millions of men in more than 60 countries.
* hereditary hair loss
With a dedicated team of scientists conducting cutting-edge research every day, Alpecin ensures that each product meets the highest scientific standards – from initial formulation to final production. This commitment to excellence guarantees that only top-tier products make it onto the shelves.
Take a peek behind the scenes at Alpecin and learn more about the success story made in Germany. For a year, OMR got exclusive insights into the company behind the shampoo. Discover how a chance discovery in the lab, the courage to make radical decisions, ambitious goals, and unconventional marketing paved the way for Alpecin to become the leading – and often copied – manufacturer of products against hair loss*.
