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    Alpecin Grey Attack MAX Caffeine & Colour Shampoo in a black bottle against a red gradient background, with a "Maximum Colour Performance" claim and Patented seal on the right.Alpecin Grey Attack MAX Caffeine & Colour Shampoo in a black bottle against a red gradient background, with a "Maximum Colour Performance" claim and Patented seal on the right.
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    200 ml bottle of Alpecin Grey Attack MAX Caffeine & Colour Shampoo; next to the cap is a yellow notice with the words "Optimised Formulation"
    Effect of the anti-grey shampoo compared with close-up of hair before (greying) and after (darker) within orange arrow frames. The text underneath reads "BEFORE" and "AFTER" on a dark background.
    The black shampoo liquid from Alpecin Grey Attack MAX is pouring into an open hand; above it is the text "Innovative 5,6-DHI formula"
    A middle-aged man with a grey beard and dark hair is standing in a bathroom; next to him is the text "Natural Result: No dyed appearance"
    A middle-aged man with a grey beard is washing his dark hair with Alpecin Grey Attack MAX Shampoo; next to him is the text "For maximum colour performance: Only 2-5 minutes processing time"
    A 200 ml bottle of Alpecin Grey Attack MAX Caffeine & Colour Shampoo is slightly covered with foam and is standing on a bathroom shelf; next to it is the text "Highly recommended: Ideal for brown to black hair"
    Back of a 200 ml bottle of Alpecin Grey Attack MAX Caffeine & Colour Shampoo
    Three 200 ml bottles of Alpecin Grey Attack MAX Caffeine & Colour Shampoo are standing side by side
    Two Alpecin Grey Attack products (Beard & Temples and Grey Attack Max Shampoo) placed side by side.

    Alpecin

    Grey Attack MAX

    4 / 5 (49)

    Our strongest formula against grey hair

    • Maximum colour performance: Now with increased active ingredient concentration
    • Gradually darker hair after 2 weeks of daily use
    • Natural-looking color result, not like dyed
    • Leave on for at least 2 minutes
    • Only available here in the Alpecin Shop
    11 % DiscountOld price: €80.97New price: €71.99600 ml (€119.98 / 1 l) • including VAT, plus shipping

    Delivery options

    For daily use, we recommend 200 ml per month.

    available

    Average delivery time: 4-6 days. The exact delivery time will be calculated at checkout.

    Free shipping on orders over 45 €

    Aqua, Sodium Laureth Sulfate, Sodium Cocoamphoacetate, Sodium Chloride, Cocamidopropyl Betaine, Panthenol, Caffeine, Dihydroxyindole, HC Blue No. 2, Coco-Glucoside, Menthol, Zinc PCA, Niacinamide, Glyceryl Oleate, Phosphoric Acid, PEG-120 Methyl Glucose Dioleate, Polyquaternium-7, Citric Acid, Sodium Sulfate, Phenoxyethanol, Sodium Benzoate, Parfum, Tetramethyl Acetyloctahydronaphthalenes, Linalyl Acetate, Limonene, Citrus Aurantium Peel Oil, CI 19140.

    Hair colourants can cause severe allergic reactions.

    Read and follow instructions:

    • This product is not intended for use on persons under the age of 16.
    • Temporary “black henna” tattoos may increase your risk of allergy.

    Do not colour your hair if:

    • you have a rash on your face or sensitive, irritated and damaged scalp, 
    • you have ever experienced any reaction after colouring your hair,
    • you have experienced a reaction to a temporary “black henna” tattoo in the past.

    Download: multi-language warning notice (pdf)

    • Free shipping on orders over 45 €

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            © 2026 DR. KURT WOLFF GMBH & CO. KG
            The highly concentrated ingredient 5,6-DHI reacts with oxygen and delivers maximum effectiveness when used correctly.
            ESzW

            Dr. Erik Schulze zur Wiesche

            Head of Research & Development

            FAQFAQ: Answers to your questions

            * Ex vivo study on human hair strands

            Mode of actionMode of action: 5,6-DHI + Alpecin Caffeine Complex

            A black structural model on a white background represents the active ingredient 5,6-DHI in the Alpecin Repigmentation Shampoos

            5,6-DHI repigments the hair

            5,6-Dihydroxyindole, or 5,6-DHI for short, is a precursor of the natural hair pigment melanin. When applied, 5,6-DHI attaches directly to the hair, penetrates the hair shaft, and forms colour molecule chains with oxygen within the hair. The hair becomes darker.

            Microscopic image of a hair root in brown and blue, intended to symbolise the effect of the Alpecin Caffeine Complex

            Additionally, caffeine stimulates the hair root

            Caffeine has been known for over 20 years for its growth-stimulating effect on hair roots. It inhibits the breakdown of the intracellular messenger cAMP. This provides cells with more energy and stimulates cell growth.

            Caffeine is thus the most researched plant-based active ingredient against hereditary hair loss.

            Microscopic image of a hair root in brown and blue, intended to symbolise the effect of the Alpecin Caffeine Complex.

            Complementary Active Ingredients

            Gradually less grey - after 2 weeks*

            Comparison graphic: Grey Attack MAX at the top, Grey Attack PLUS at the bottom; arrows with strands of hair show a progressive darkening of grey hair from application 0 to 15.

            ApplicationApplication: Leave on for at least 2 minutes

            From application to rinsing: a longer exposure time enhances the colour effect!

            The number 1 symbolises that the shampoo should be used daily

            Use daily

            Use daily for the first few weeks until the desired colour result is achieved.

            A graph with an arrow pointing diagonally upwards indicates that the colour effect of Grey Attack MAX can be controlled by the duration of the exposure time and the frequency of application.

            Adjustable Colour Intensity

            The colour intensity can be controlled by the exposure time and frequency of application. A noticeable colour effect is possible after 5-15 applications.

            You might also like:

            Your chance for more: Get expert hair care advice and be among the first to learn about new Alpecin products.

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            • Best suited for light brown to black hair.

              WARNING: May cause purple discolouration on white hair.

            Grey Attack MAX is ideal for men who have their first or already slightly more gray hair and want a quick colour result. It is best suited for light brown to black hair as a natural hair color. WARNING: Can cause violet discolouration on white hair.

            Yes, Alpecin Grey Attack MAX is suitable for daily hair washing. It reliably removes sebum and dirt from the hair and scalp. No other shampoo needs to be used in addition to cleansing the hair. Important: Leave Grey Attack MAX on for 2-5 minutes – from application to rinsing.

            The result depends on the condition and the amount of grey hair. The colour effect develops gradually and can become visible after just 2 weeks of daily use. Important: Leave Grey Attack MAX on for 2-5 minutes – from application to rinsing. The intensity of the colour effect can be increased by the length of the exposure time.

            Alpecin Grey Attack MAX is our strongest formula for combating grey hair. Proper application is crucial to ensure the highly concentrated active ingredient 5,6-DHI works effectively. That’s why we offer this product exclusively in the Alpecin online shop – with clear usage instructions and direct support to guarantee the best possible results.

            The active ingredient 5,6-DHI in Grey Attack MAX Shampoo can also darken light natural hair colours with a high pheomelanin content or completely white hair. However, the result may appear less natural.

            To avoid discolouration, it is important to rinse the shampoo thoroughly out of the hair. We recommend using dark towels and removing any shampoo residue from surfaces immediately.

            After completely drying the hair, no discoloration of clothing or headgear is to be expected - even if the hair gets wet again, e.g. when it rains or sweats.

            No. Grey Attack MAX Shampoo is not a classic colouring or hair tinting product and does not leave dark spots on the scalp or hands after shampooing.

            The new version of Alpecin Grey Attack MAX is characterized by a higher concentration of active ingredients. As a result, a quicker visible result can be achieved.

            The shampoo was specially developed for scalp hair. The colour effect can also develop in the beard hair if it is used over a longer period of time and the beard hair grows long enough.

            To the general FAQs

            Zinc and niacinamide promote energy metabolism and can help provide better nutrient supply to the hair roots.

            200 ml bottle of Alpecin Caffeine DMG Serum​

            Caffeine DMG Serum

            Single Pack

            4 / 5 (33)
            €32.99200 ml (€164.95 / 1 l) • including VAT, plus shipping
            200 ml bottle of Alpecin Caffeine DMG Shampoo

            Caffeine DMG Shampoo

            Single Pack

            4 / 5 (100)
            €21.99200 ml (€109.95 / 1 l) • including VAT, plus shipping
            Two 200 ml bottles of Alpecin Caffeine DMG Shampoo and one 200 ml bottle of Alpecin Caffeine DMG Serum are standing side by side

            Caffeine DMG Shampoo + Serum

            Multi-Pack

            4.5 / 5 (30)
            10 % DiscountOld price: €76.97New price: €68.99600 ml (€114.98 / 1 l) • including VAT, plus shipping