OMR Original: The Alpecin Story
Take a peek behind the scenes at Alpecin and learn more about the success story made in Germany. For a year, OMR got exclusive insights into the company behind the shampoo. Discover how a chance discovery in the lab, the courage to make radical decisions, ambitious goals, and unconventional marketing paved the way for Alpecin to become the leading – and often copied – manufacturer of caffeine-based hair care.
German Engineering for Your Hair
Alpecin was developed by the Dr. Wolff Group – a fourth-generation, family-owned company from Germany with over a century of expertise in scalp and hair research.
In 2004, Dr. Wolff introduced the world’s first caffeine shampoo, setting a new standard in men's hair care. Today, Alpecin is trusted by millions of men in more than 60 countries.