About us: Alpecin: Fight for your hair
We are the experts in caffeine-based hair care - made for men
At Alpecin, everything we do revolves around one goal: fighting for your hair. Backed by over 20 years of scientific research, our caffeine-based formulas are clinically proven and engineered to help maintain healthy-looking hair for men.
The Alpecin Story
Take a peek behind the scenes at Alpecin and learn more about the success story made in Germany. For a year, OMR got exclusive insights into the company behind the shampoo. Discover how a chance discovery in the lab, the courage to make radical decisions, ambitious goals, and unconventional marketing paved the way for Alpecin to become the leading – and often copied – manufacturer of caffeine-based hair care.
German engineering for your hair
Alpecin was developed by the Dr. Wolff Group – a fourth-generation, family-owned company from Bielefeld, Germany with over a century of expertise in scalp and hair research.
In 2004, Dr. Wolff introduced the world’s first caffeine shampoo, setting a new standard in men's hair care. Today, Alpecin is trusted by millions of men in more than 60 countries.
Innovation in every bottle
With a dedicated team of scientists conducting cutting-edge research every day, Alpecin ensures that each product meets the highest scientific standards – from initial formulation to final production. This commitment to excellence guarantees that only top-tier products make it onto the shelves.