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A bottle of Alpecin Caffeine DMG Shampoo and a bottle of Alpecin Caffeine DMG Serum are standing upright on a smooth surface.A bottle of Alpecin Caffeine DMG Shampoo and a bottle of Alpecin Caffeine DMG Serum are standing upright on a smooth surface.

Our Strongest Doping for Your Hair

The new anti-hair loss* formula with caffeine + DMG

The Alpecin Brand: What we stand for

  • Expertise in hereditary hair loss and grey hair

  • Innovative ingredients and clinically proven effectiveness

  • Developed for men and their needs

Products: Meet our top performers against hair loss*

Alpecin Caffeine DMG Shampoo bottle; label reads “Enhances hair performance,” “Patented formula: Ingredient complex of caffeine + dimethylglycine (DMG),” 200 mL.

Caffeine DMG Shampoo

1-Month-Supply

$34.99200 mL ($17.50 / 100 mL) • excluding taxes, plus shipping
Alpecin Caffeine DMG Serum bottle; label reads “Enhances hair performance,” “Leave-in,” and “Patented formula: Ingredient complex of caffeine + dimethylglycine (DMG),” 200 mL.

Caffeine DMG Serum

1-Month-Supply

$44.99200 mL ($22.50 / 100 mL) • excluding taxes, plus shipping
Three Alpecin bottles: two Caffeine DMG Shampoo and one Caffeine DMG Serum, all labeled “Enhances hair performance,” 200 mL.

Caffeine DMG Shampoo + Serum

DMG Growth Kit

15 % DiscountOld price: $114.97New price: $97.99600 mL ($16.33 / 100 mL) • excluding taxes, plus shipping

From Alpecin Research: Innovative ingredients

Our unique active ingredients and formulations are developed on-site in Bielefeld, Germany, and their effectiveness is proven in internationally conducted studies.

Microscopic image of a hair root in brown and blue, intended to symbolise the effect of the Alpecin Caffeine Complex

Caffeine stimulates the hair root

Caffeine has been known for over 20 years for its growth-stimulating effect on hair roots. It inhibits the breakdown of the intracellular messenger cAMP. This provides cells with more energy and stimulates cell growth.

Caffeine is thus the most researched plant-based active ingredient against hereditary hair loss.

Mikroskopische Aufnahme der kleinsten Blutgefäße, die eine Haarwurzel umgeben als Sinnbild für die Wirkung von DMG auf die Mikro-Durchblutung der Kopfhaut und den Effekt gegen erblich bedingten Haarausfall bei Männern

DMG promotes micro-circulation of the scalp

Micro-circulation is the foundation for healthy hair growth.

In areas affected by hair loss*, this is reduced to less than 40%.

Our research focuses on solutions for the most relevant hair problems. Therefore, we constantly search for new, potent active ingredients and develop formulations exclusively engineered for men.
ESzW

Dr. Erik Schulze zur Wiesche

Head of Research & Development

DMG: New: From Alpecin Research

Clinical efficacy study with a novel DMG and caffeine-containing hair care product shows tremendous effectiveness against hereditary hair loss

The double-blind, randomized, and placebo-controlled study on 154 men with hereditary hair loss. Conducted at the Centre for Cosmetic Research, Catholic University of Sacred Heart in Rome, Italy.

About us: Learn more about the Alpecin brand

German Engineering for Your Hair

Alpecin was developed by the Dr. Wolff Group – a fourth-generation, family-owned company from Germany with over a century of expertise in scalp and hair research.

In 2004, Dr. Wolff introduced the world’s first caffeine shampoo, setting a new standard in men's hair care. Today, Alpecin is trusted by millions of men in more than 60 countries.

Go behind the scenes at Alpecin and discover how a chance discovery in the lab, bold decisions, ambitious goals, and unconventional marketing have paved the way for Alpecin to become the leading – and often copied – manufacturer of hair loss* products.

* hereditary hair loss

Alpecin Cycling: The Cycling Magazine

Two cyclists wearing helmets and Alpecin Cycling jerseys ride their road bikes through vineyards.

Alpecin Cycling provides amateur cyclists with tips on training, tactics, nutrition, equipment, and health related to road cycling and gravel riding.