The Grey Attack range has been repositioned and will comprise three clearly differentiated performance levels. As part of this realignment, the formula, active ingredient concentration and packaging have been optimised.
With the new recommended retail price of €9.99, we are making Grey Attack accessible to even more men and lowering the entry barrier to the gradual repigmentation of grey hair. At the same time, optimised production and procurement processes allow us to pass the resulting cost benefits on to our customers.
Grey Attack remains the reliable entry-level option for the gradual repigmentation of grey hair. Its colour performance is comparable to that of the previous Grey Attack. Anyone who has been satisfied with Grey Attack can therefore continue using it with confidence.
Anyone looking for faster and more intensive darkening, or who wants to be on the safe side, can choose Grey Attack Plus. This variant offers extra-strong colour performance and is available at the previous price of Grey Attack.
Anyone looking for maximum colour performance can choose Grey Attack MAX, the shampoo with the maximum active ingredient concentration and the strongest colour performance.