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The Alpecin Story

Take a peek behind the scenes at Alpecin and learn more about the success story made in Germany. For a year, OMR got exclusive insights into the company behind the shampoo. Discover how a chance discovery in the lab, the courage to make radical decisions, ambitious goals, and unconventional marketing paved the way for Alpecin to become the leading – and often copied – manufacturer of products against hair loss*.

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Microscopic image of the smallest blood vessels surrounding a hair root as a symbol of the effect of DMG on the microcirculation of the scalp and the effect against hereditary hair loss in men

DMG: Turning point in hair loss* research

With the innovative active ingredient dimethylglycine (DMG), you promote micro-blood-circulation on the scalp and effectively reduce hereditary hair loss.

A cross-sectional view of a hair follicle, highlighted in shades of brown and blue. Black arrows indicate specific dark regions within the follicle, suggesting areas of interest or focus for analysis.

Why caffeine against hair loss?

Caffeine stimulates the metabolism and is consumed globally. Find out more about the power of the active ingredient caffeine, how it strengthens your hair, and how it reduces hair loss.

Product finder

Five different Alpecin shampoos arranged side by side in a triangular formation

Purely a matter of type: Find the ideal Alpecin for you

Discover which Alpecin product suits you best - tailored individually for strong hair and a healthy scalp.

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* hereditary hair loss