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Your anti-hair loss routine, DMG Shampoo and Serum Bundle*

Our strongest solution for hereditary hair loss. The shampoo and serum deliver the active ingredients caffeine and DMG (dimethylglycine) to the hair roots. Use daily: the shampoo on wash days and the serum on non-wash days to help effectively reduce hereditary hair loss and potentially increase hair growth.*

New: Caffeine DMG Shampoo + Serum Bundle

With the active ingredients caffeine + DMG (dimethylglycine)

  • Reduces hair loss*  
  • Supports hair growth* 
  • Thicker, fuller & denser hair* 
  • Use daily & leave on for 2 minutes 
  • Optimal results after 3-6 months of daily use* 

Learn more about DMG: DMG: Breakthrough in Hair Loss* Research

Microscopic image of a hair root, with the smallest blood vessels surrounding the hair follicle highlighted in red, symbolising that DMG enhances microcirculation

Thanks to decades of research, it's known that caffeine boosts hair root activity and extends the growth phase of hair roots.

The new active ingredient, Dimethylglycine (DMG), was previously completely unknown in dermatological research. Studies show that DMG increases microcirculation, meaning it enhances the blood supply to the smallest blood vessels, thereby improving the nutrient supply to the hair roots.

Nutrient supply to the hair root: Microcirculation: the foundation for healthy hair growth

Schematic Representation of the Dilation of the Smallest Blood Vessels in the Hair Root as a Symbol of DMG's Effect Against Hereditary Hair Loss in Men

Caffeine and DMG support the nutrient supply and activity of the hair roots. These two effects are particularly important when the hair follicle is weakened.

A clinical study shows that the patented combination of caffeine and DMG effectively reduces hereditary hair loss and can even increase hair growth**.

Clinical study: A reduction in hair loss was observed in 92% of the participants*

The graph shows the results of the hair pull test over time, comparing "Caffeine + DMG" with "Placebo." The test group decreases, while the control group increases. The X-axis marks the days, and the Y-axis shows the mean values with confidence intervals.

Double-blind, randomised, and placebo-controlled study:

The clinical study was conducted on 154 men over 6 months with daily use. The primary endpoint showed fewer hairs pulled vs placebo at 12 & 24 weeks.*

Hair growth** can be increased

Three close-up shots of skin show hair growth at intervals: "Day 0," "Day 84," and "Day 168." Each image displays different hair density on a similar skin surface.
Phototrichogram: Clinical tests conducted at Eurofins Cosmetics & Personal Care Italy.

The analysis of the study subgroup showed a significant increase in hair growth**:

Shampoo & Serum

German engineering for your hair

Alpecin was developed by the Dr. Wolff Group – a fourth-generation, family-owned company from Germany with over a century of expertise in scalp and hair research.

In 2004, Dr. Wolff introduced the world’s first Caffeine shampoo, setting a new standard in men's hair care. Today, Alpecin is trusted by millions of men in more than 60 countries.

FAQ: Answers to Your Questions

You can easily combine the Caffeine DMG Shampoo and the Caffeine DMG Serum, but it's not absolutely necessary to use both products at the same time.

What's crucial is that your hair and scalp receive a daily dose of Caffeine DMG.

We recommend using the shampoo on days when you wash your hair and the serum on days when you don't.

  1. The contained caffeine can counteract the negative effects of testosterone, effectively combating the cause of hereditary hair loss. The growth phases can be extended, making hair growth possible even into old age.
  2. DMG promotes the vasodilation of capillaries. This enables better nutrient supply to the skin and hair roots.

The result: With proper and consistent use, Alpecin can effectively reduce hereditary hair loss and stimulate hair growth.

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* 24-week RCT in men (n=154; daily use): standardised testing showed fewer hairs shed vs placebo at weeks 12 and 24; subgroup and consumer findings support higher density/growth-phase hairs and fuller-looking hair at 6 months. Hair loss not related to illness. Results vary.