German Engineering for your hair

The Alpecin brand

What we stand for

Expert in caffeine-based hair care, dandruff, dry scalp & grey hair

Innovative active ingredients and clinically proven effectiveness

Specifically developed for men and their needs

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Innovative active ingredients

Our unique active ingredients and formulations are developed locally in Bielefeld, Germany, and their effectiveness is verified in internationally conducted studies!

Caffeine stimulates the hair roots

Caffeine has been known for more than 20 years for its energising effect on hair roots. It is used in modern formulas to help refresh the scalp and support strong hair roots as part of a daily care routine.

Caffeine is therefore the most researched active ingredient of plant origin for strong hair roots.

Our research focuses on solutions for the most relevant hair problems. To achieve this, we continuously search for new, potent active ingredients and develop formulations optimised for men.

ESzW

Dr Erik Schulze zur Wiesche

Head of Research and Development

Video

The Alpecin Story

The OMR Original takes a look behind the scenes at Alpecin and shows how a chance discovery in the lab, the courage to make radical decisions, ambitious goals, and unconventional marketing paved the way for Alpecin to become the leading – and often copied – expert in caffeine-based hair care.

View full story