About us
Alpecin: German engineering for your hair
We are the experts in caffeine-based hair care - made for men
Alpecin stands for measurable performance. Our unique caffeine-based formulas are developed to reach the hair follicle within 2 minutes during washing. Once absorbed, the Caffeine remains detectable for up to 24 hours, where it supports hair root activity and strengthens the hair.
Targeted stimulation where it matters most - so effective, it almost feels like it shouldn’t be allowed.
The Alpecin Story
Take a peek behind the scenes at Alpecin and learn more about the success story made in Germany. For a year, OMR got exclusive insights into the company behind the shampoo. Discover how a chance discovery in the lab, the courage to make radical decisions, ambitious goals, and unconventional marketing paved the way for Alpecin to become the leading – and often copied – manufacturer of caffeine-based products.
Our history
Alpecin was developed by the Dr. Wolff Group – a fourth-generation, family-owned company from Bielefeld, Germany with over a century of expertise in scalp and hair research.
In 2004, Dr. Wolff introduced the world’s first Caffeine shampoo, setting a new standard in men's hair care. Today, Alpecin is trusted by millions of men in more than 60 countries.
Innovation in every bottle
With a dedicated team of scientists conducting cutting-edge research every day, Alpecin ensures that each product meets the highest scientific standards – from initial formulation to final production. This commitment to excellence guarantees that only top-tier products make it onto the shelves.
