New hybrid power to fight against dry and itchy scalp and hair loss

Based on a recent survey conducted in Singapore, Hong Kong, Germany and South Africa, an average of one in four men have dry scalp and most of them are using an anti-dandruff shampoo rather than a moisturising shampoo to address the issue. Looking closely into the Singapore data, 7 out of 10 men with dry scalp confirmed that the anti-dandruff shampoo does not help. This is hardly surprising as what works for oily dandruff is not necessarily the right choice for dry dandruff.

“By not using the right shampoo, men who suffer from dry dandruff could be making their dry scalp worse and not better,” said Dr. Adolf Klenk, Head of Research at Dr. Kurt Wolff.

 Experts state that oily dandruff occurs only with an oily scalp. An itchy scalp can be a sign of skin that is too dry, leading to dry flaking. Experts describe itching as a cry for help from irritated skin. External influences such as showering daily, stress, environmental stressors and other triggers can lead to dry skin and unpleasant itching on the head. As a result, the natural skin barrier is damaged. A solution recommended by dermatologists will be using a product which contains mild and gentle ingredients without an anti-dandruff formula.

Alpecin, the hair and scalp specialist, is proud to introduce a new hybrid solution formulated specifically for men with itchy, dry scalps. The new Alpecin Hybrid Caffeine Shampoo contains a unique formula which moisturises dry, sensitive scalps, soothing and relieving itchiness, while powerful caffeine reaches the hair roots to prevent hair loss. This formulation is likely to benefit as many as hundred thousand of men in Singapore who are misinformed and do not know the difference between dandruff from a dry scalp and dandruff from an oily scalp.

 “Alpecin Hybrid Caffeine Shampoo can not only help many men fight dry dandruff, but it can also prevent men from losing their hair as it contains caffeine which strengthens the hair follicles.” said Dr. Adolf Klenk, Head of Research at Dr. Kurt Wolff.